This tool is designed to show you the most popular titles in a market, how you’re “stocked” with those titles, as well as how those titles are performing in your library. You’ll be able to see which are the current best-circulating or best-selling titles. At that point, purchasing them or not is up to you, of course, but if you choose not to that will indeed by choice, and not because you simply missed them.
That brings up a point that we always try to emphasize: We consider Analytics to be a descriptive, rather than a prescriptive tool. We’ll show you what’s going on, but we don’t tell you what to do, so to speak. You know your patrons better than anyone, but making those decisions with as much information as possible can only be a helpful thing.
This tool gathers an aggregated list of titles in the market you’ve selected. You choose how many titles you want to see, as well as the time frame for the tool to use. If you’d like to see what’s “hot” right this minute, you can set a time frame of a month. If you’d like a longer view, you can looks at activity for the last 6 or 12 months.
The tool will take these parameters you’ve set, and portion the resulting list of titles according to your library’s own performance, based on the Shelf Days for each title. So you can see, for example, of the top 100 circulating titles across your market, what you own, what’s circulating well, and what’s not circulating. It can be interesting to see that a title might be doing incredibly well across the market but languishing in your library. This could be because it’s just not the sort of title that does well with your patrons, or it could be a very simple display issue, both of which can be quite illuminating. And which of the top titles do you not own? Is this because you don’t want to own them, or because you didn’t know they existed? If it’s because you’ve decided to not ‘stock’ them…this is an opportunity to reevaluate this decision.