Catalog Analysis, Setting Your Parameters

Click the gear/settings icon to the right of this lane to reveal a menu in which you can set a few parameters for this graph.


Here’s an explanation for each of your options:



Start typing to look for specific catalogs. Publishers are often somewhat inconsistent with how they name their catalogs, so more of a ‘keyword’ sort of search is usually more fruitful (Like “Fall 2017… and then a quick scroll through the resulting list). You can narrow the search down quite a bit by telling the tool to search for catalogs posted in the last ___ months when relevant. You can also find Collections (custom catalogs) here, both your own, and those that have been shared with you by colleagues and sales reps. Collections are italicized in the list, like so:


Clear out a catalog selection by clicking the – icon next to the catalog name.



You can select to view market results for your own market, or another market’s top-selling or top-circulating titles. In this particular tool, the graph itself will not be affected by this Preference setting. The Title Detail List’s Market data will reflect this selection.


Time Frame:

How far back would you like to look? Viewing results for 1 month back will essentially show which of the titles in the specified list are hot and circulating right now… or not. Looking farther back, like a year, will show a longer tail of activity, so to speak. Keep in mind that looking farther back will include other seasons, like the holidays, summer, etc. Generally, speaking setting this a ways back makes a lot of sense. Keep in mind, though, that if you’ve created a Collection of titles from a display, for example, examining the performance of those titles during the time that they were displayed vs. before they were displayed would be illuminating.


Shelf Days:

Shelf Days are fully explained here. This essentially allows you to set an upper and lower performance measure on your inventory. So, how well, and how quickly, are your titles selling? These thresholds are especially relevant in this lane.

Note that you’re not stuck at with just measuring the performance of titles in catalogs. You can apply the Analytics view to any title list. More here.